Radio PiN to survive, but is growing at a too slow a rate

Despite weak results, Radio PiN owned by Softbank, is unlikely to be sold th is year. The station started broadcasting in September 2002 and its share of the Warsaw radio market amounts to 0.35%, which is double what it was in Nov ember. Closing the station seemed a possibility when Softbank revealed its w eak financial results. Adam Dunalewicz, president of Mediabank, a subsidiary of Softbank and the Radio PiN broadcaster, denied such rumors. "We are not c onducting any negotiations about selling neither the radio station nor newsp apers," assured Dunalewicz. Mediabank publishes three specialist banking pap ers which are profitable. The whole group should break even in 2004. "We sho uld increase our market share to 1% by the end of 2003," added Dunalewicz. T he station has a very lucrative target group for advertisers, namely executi ves aged between 25-45. (Puls Biznesu, p. 4) M.M.