Radio Plus's biblical scale expansion plans

Radio station network Radio Plus is expected to soon expand. It is currently negotiating the acquisition of new diocese radio stations, however, it may also purchase several local stations. Despite the fact that the Radio Plus's market share is not impressive, the results may soon pick up. The company estimates that it needs to boost its current market share from 2% to 3-3.5%. The revenues from advertising are planned to be mostly generated by the Warsaw station, with an estimated market share of 4%. These figures may prove to be too optimistic, as in January Radio Plus had 0.3% of the Warsaw radio market. The range of the broadcaster will be extended, which is likely to help its ratings. Of $5 million invested by Kleinwort Capital (DKC), 60% has already been spent mainly on an advertising campaign and on improving the network. (Puls Biznesu, p. 9) A.Z.