16:14 5 May 2024
Rafał Zawierucha Observes the Decline of Journalism
Actor Rafał Zawierucha, the ambassador of Stopklatka TV channel, stars in a new image and production campaign for the station. He plays a slightly exaggerated news anchor, presenting events from movies. The entire campaign is lighthearted and humorous.
Zawierucha was also seen on the streets of the city as a reporter. Through this campaign, the artist discovered that journalism is fascinating and engaging. Unfortunately, the pressure for "clicks" often means that reliable information is replaced by sensationalism that sells well.
"The Stopklatka image campaign with my participation is an interesting change of image for me, because I play an American-style news anchor, almost from the biggest stations, and it's all a bit tongue-in-cheek, but referring to the films that are having their premieres on Stopklatka station," Zawierucha said.
"I treated it as a role, which means stepping into the shoes of some well-known anchor. I took a bit of inspiration from American stations like Fox and BBC, even slightly touching on those journalists who pay particular attention to how they look. So my image is heavily exaggerated, with a tan, hairstyle, surfer's wave, a beautiful smile, and signet rings. So I put it all together so that it would be coherent so that it would be mine," he added.
(Newseria)
