Readers opt for quality in August

Surprisingly, the figures are most favorable for quality papers, with tabloids lagging behind. Gazeta Wyborcza recorded the biggest sales increase, up eight percent, which translates into a daily total of 423,500 copies sold. Also Rzeczpospolita increased its sales figures by over 5 percent to 185,600 copies.

In general, August turned out to be a very good month for Orkla Press - publisher of Rzeczpospolita - and its recently-acquired WSE-focused daily Parkiet. The publication dedicated to covering the Warsaw bourse increased its sales by five percent.

Despite the vacation period and the tendency for readers to look to lighter subjects, the most popular tabloid Fakt - published by Axel Springer - had a record slump in sales down to 494,300 copies. However the newspaper's top position on the readership pyramid remains unchallenged.