Restructured Ford subsidiary to develop new-look national dealership network

Over the past three years, U.S-based global automobile manufacturer Ford has managed to overcome a serious crises to return to being one of the top ten car concerns in terms of sales, a process that has led to the restructuring of its domestic subsidiary Ford Polska. Adam Kołodziejczyk, the subsidiary's president, has announced that by 2006 a fully professional dealership network will be developed at a cost of zł.60 million. Most of the funds will be devoted to the modernization of the current network to meet all of Ford’s European requirements. However, as Kołodziejczyk added, "Part of the funds will be used to finalize the computerization process of the dealer network and personnel training." In order to meet this year’s targets, Ford Polska must sell at least 30,000 cars and maintain its current market share of 9%. After the first four months of 2004, Ford Polska found itself holding the market’s sixth position in terms of sales having sold 12,400 vehicles, 96.4% up on the same period last year. (Puls Biznesu, p. 6) A.K.