Restructured TP SA to adopt customer-friendly strategy

Based on the France Telecom model, the new strategy includes the integration of the company's activities within the group as a whole to reap the rewards of synergies. Pierric Hamon, TP SA's new deputy president, also presented a draft of the new customer-orientated approach that breaks down all the firm's main services into three segments: household; company; and personal, which covers interactive services rendered via SMS, MMS, television and the Internet. (Parkiet, p. 3) K.J.