Retail chains spent more on marketing in Q1 y/y

In the first quarter, retail chains in Poland spent PLN 284 million on marketing, PLN 50 million less than in the previous quarter, but PLN 90 million more on a yearly basis, dlahandlu.pl web portal reported. Retail chains limited expenditures for marketing in press, increasing TV (PLN 131 million) and radio (PLN 134 million) advertising expenditure. Lidl committed PLN 99 million on commercials and Biedronka  - PLN 58 million. The highest expenditures were recorded in March, before Easter.