Retail market in Poland reacts quickly to needs of consumers
23:53
The beginning of 2022 brought changes in the global and local economic picture, also influencing the behavior of Polish consumers and the retail market in Poland, resulting in a further increase in the popularity of basic products and the continued popularity of convenience centers. However, retail sales growth is recorded in all formats, including shopping centers, which draws a positive outlook for the rest of the year, informs the latest JLL report Retail market in Poland – Q1 2022.
"They were also reflected in consumer behavior. Along with rising inflation and the development of military operations in Ukraine, we have noticed a greater interest in basic products and cheaper purchasing options. Hence, outlets are gaining popularity, and discounters and value retailers also maintain a high position. Despite the challenging conditions, retail sales have grown significantly and the Polish market has continued to attract interest from international brands,” Anna Wysocka, Director of Retail Agency at JLL, said.
The eco trend also maintains its popularity, including offering ecological packaging, sustainable production and commercial offer, including concepts in the area of the so-called closed circuit, e.g. VIVE Profit, Re_Store or Clothes to Donate.
(WBJ)
