Retail sector experts divided on strategy for growth in Poland in ‘24
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Retail experts are divided on predictions for the sector in the second half of 2024. Over half of retail firms see geopolitical and economic uncertainty as major concerns, according to Future Mind's Retail Barometer. About 40% of respondents are optimistic, while 30% expect worsening conditions.
Investment plans are also split: over 40% will maintain current IT infrastructure investments, 25% plan to increase, and 18% intend to cut spending. Cost optimization is a priority due to economic uncertainty and high inflation.
Key areas for investment include data management, analytics, and AI, with 42% planning to increase spending here. Retailers also see potential in using AI for product personalization and enhancing mobile app functionality. Balancing cost optimization with tech innovation is crucial, as exemplified by Walmart's significant revenue from retail media.
