Retail shifts again

European retail is undergoing its biggest reset in a decade as e-commerce and physical stores increasingly merge. Colliers data shows that retailers prioritizing innovation and omnichannel integration now outperform purely online or brick-and-mortar players, notes Katarína Brydone of Colliers Czech Republic.

Consumer caution is reshaping spending in 2025. Inflation, weak income growth, and geopolitical strain are pushing Europeans toward price comparisons and…