According to the Adyen Retail Report 2024, one in three Polish retail businesses has fallen victim to fraud, cyberattacks, or data breaches, with average losses of PLN 8.3 million per company. In 2023, the retail sector lost PLN 87 billion due to cyberattacks, with companies expecting revenue growth of over 100% losing the most (PLN 36 billion). Despite rising fraud, only 66% of businesses have effective fraud prevention systems, a slight increase from last year.
The average loss per consumer has risen by 169% to PLN 1,791. Consumers are increasingly cautious, with 30% feeling less secure than a decade ago. Many prefer faster transactions with fewer data disclosures.