Retailers shift from price war

After years of aggressive discounting, Poland’s food retailers are seeing eroded margins despite rising revenues. In 2024, the sector grew just 3% in value—and shrank slightly in real terms. Inflation, restrained consumer spending, and a focus on savings kept demand below expectations.

Biedronka retained the top spot with PLN 102.3 billion in revenue, up 9.6%, though EBITDA fell 1.3%.