RFM to launch new ‘cultural' radio station

Kraków-based radio station RMF, is planning a new enterprise, a radio statio n, to be called RMF Classic, which will provide cultural information.The pro ject now awaits a decision by the National Radio and Television Council (KRR iTV). On Tuesday, members of KRRiTV met representatives of Multimedia, a com pany close to RMF. The companies have no capital connections, but have colla borate with each other. Maintaining the new enterprise remains an issue. Kaz imierz Gródek, an RFM lawyer, claims that the radio station will make money on its own; however, experts are skeptical. "Local stations broadcasting cla ssical music have only a small market share. I doubt that this would appeal to many advertisers. Yet, considering RMF's market experience, the idea shou ld be treated seriously," said Jakub Bierzyński, head of media house OMD. (P uls Biznesu, p. 7) K.Z.