RMF goes east
"In order to develop in Poland we must buy something, and there aren't any possibilities. Therefore, we have decided that the key to further growth is in Ukraine," said Marek Dworak, the president of Broker. In the coming weeks the company plans to buy a small, regional station in Lvov.
Broker's growth in Poland will be based to a large extent on the growth of the advertising market, which increased by 12 percent to zł.391 million last year. According to company sources, RMF FM's share of the advertising market exceeds 30 percent. The net profit of the Broker group is expected to increase by 20 percent from 2004's zł.10 million. The profit will be used to cover losses made in previous years and the company plans to pay no dividend for 2004. In 2005 Broker plans to increase its liquidity on the WSE, which is why the company's share price fell below the issue price level.
M.P.
Broker's growth in Poland will be based to a large extent on the growth of the advertising market, which increased by 12 percent to zł.391 million last year. According to company sources, RMF FM's share of the advertising market exceeds 30 percent. The net profit of the Broker group is expected to increase by 20 percent from 2004's zł.10 million. The profit will be used to cover losses made in previous years and the company plans to pay no dividend for 2004. In 2005 Broker plans to increase its liquidity on the WSE, which is why the company's share price fell below the issue price level.
M.P.
