Role change for IBM means better business solutions

IBM Polska is finalizing the development of a new strategy. The company is beginning to withdraw from simple equipment selling and to put more emphasis on its consultation services. The "on demand business" strategy will be implemented at every level of IBM's structure. According to its representatives the company simply had to meet the needs of the clients, who wanted the IT technology company to provide ready-made business policies too. The change in IBM's profile means that the firm is entering areas so far reserved for IT companies such as Prokom or ComputerLand. "Our company is becoming an integrator. We are aware that competition in this field is very high," said IBM Polska's general manager Dariusz Fabiszewski. (Parkiet, p. 5) A.F.