Royal Unibrew using local brews to conquer market

The investor which has imported beer to Poland for ten years now hopes to see the results of its acquisitions on the Polish market. In April the company bought two breweries: Strzelec in Jędrzejów and Brok in Koszalin and also acquired a minority stake in the Lublin-based Perła brewery. "We estimate that the value of our turnover in Poland will increase to zł.130-150 million this year. Poland is one of the main growth markets in this part of Europe," stated RU's general director, Robert Papla. The investor does not intend to close any of the purchased breweries or liquidate any of beer brands it acquired. "The breweries we bought are modern and do not need much money," declared Papla. He added that the company was going to concentrate on the development of regional markets, on which the brands RU bought have a strong position. The only brands that the company will distribute on the whole Polish market will be Faxe, Brok Sambor, Sokół and Cooler. (Warsaw Business Journal) K.D.