RTV Euro AGD goes for a record
18:03
During the first months of the pandemic, Poles quickly replenished their hardware shortages. Parents of children sentenced to remote learning had to provide equipment if they did not already have enough computers, keyboards, mice, or webcams at home. Additionally, those working from home were looking around for new equipment to cook, make coffee, or make cleaning easier. All this had a positive impact on the results of electromarkets.
The increased demand for electronic equipment and home appliances benefited those who previously had a strong e-commerce presence. The Euro-Net company, despite temporary closures of showrooms, many of which are located in shopping malls, in 2020 pursued a multi-channel strategy. It developed online and telephone sales. "According to data from SimilarWeb, a website that provides analytical data, rankings, and studies the popularity of websites, the Euro.com.pl online store was one of the most popular online stores in Poland," the company reports.
"The company has each time successfully transferred sales to the Internet through two stores: euro.com.pl and oleole.pl and its own call center. which three channels it has radically developed, based on very strong and expanded logistics, strong marketing, and modern IT infrastructure. Thanks to the effective and flexible transfer of all sales between the sales channels and cost optimization, the Company significantly increased its financial results in 2020" - Euro-Net management evaluates.
Revenue generated by RTV Euro AGD and Ole Ole increased by 33 percent, from PLN 7.5 billion in 2019 to over PLN 10 billion a year later. The company's profit, meanwhile, rose from nearly PLN 192 million in 2019 to PLN 299.9 million in 2020, an increase of 56 percent.
