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Ruch cuts investments and looks for ways to reduce costs

At the same time it will conclude mass layoffs and works on implementing a new strategy in an attempt to lower operating costs. After three quarters of 2008 Ruch was zł.10.7 million in the red on revenues of zł.3.14 billion.

"The worst is behind us, but the market situation is hindering any quick improvement in results and we will have to work hard. Our Q3 results were influenced by margin problems and growing operating costs," said company CEO Włodzimierz Biały.

Another serious problem for Ruch is its shrinking sales network and thus similarly to its competitor Kolporter, the firm will invest in courier services.

Sources: Rzeczpospolita, Puls Biznesu, Parkiet (M.M.)

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