RUCH plans to move into profitable FMCG and groceries sector

Dominant press distributor Ruch is planning to open 50 to 55 new minimarkets, in an attempt to boost its market share to 53%-54%, and says it will enhance its wholesale network to increase sales and continue restructuring, The company would also like to implement a new integrated computer system. The cost of opening one shop, which will offer not only press but also groceries, will be zł. 250,000. Ruch is looking for new potential business partners and is planning to convert 300 of its 600 points of sale into a more cozy press lounges. The distributor also counts on tightening its cooperation with sales and gas station networks. At the moment half of PKN Orlen filling stations use the services of the company. In 2002 Ruch increased its net profit to zł. 13.4 million from zł. 2.8 million in 2001 on revenues of zł. 3.8 billion. (www.onet.pl) J.K.