Ruch S.A. has plans to expand in 2004

Roughly half of the amount would be spent on the so-called segmentation of the sales network and the remainder on IT. Kiosks would be divided into three categories depending on their size, efficiency, location and profitability. "The third category are outlets, which we intend to eliminate," said Miron Maicki, Ruch president. He also added that the company might change its graphical design and logo as well as acquire new locations close to gas stations. The company will soon open its first kiosk in Moscow and plans on expanding to the USA. The President of the company refused to reveal neither the strategic goals of the expansion, nor investment outlays on developing the network in Poland and abroad. (Puls Biznesu, pp. 1, 4) M.M.