Ruch to become the first sports firm on the bourse

She added that the proceeds from the floatation will be used to promote the club's brand and thereby boost revenues, following the example set by teams such as Real Madrid. "In a few years we would like to transform Ruch from a football club into an entertainment and media company," said Sobstyl. The club will expand its network of stores with football souvenirs, develop its online store and expand the stadium from 20,000 seats to 40,000. Ruch hopes to raise zł.5 million from the floor and will make another share issue in two years after having potentially moved to the main floor.