Russian CEDC tops vodka market

Russian CEDC has become the leader of the Polish vodka market, surpassing its main competitor the Stock Spirits group. The producer of Żubrówka and Soplica has currently 35.3 percent of the market share, whereas Stock Spirits has 31.3 percent of the market share in terms of volume, Polish daily Rzeczpospolita reported. The company stresses that its new strategy based on developing new vodka flavors and introducing smaller bottle sizes contributed to the success. The total value of the Polish vodka market amounts to PLN 13 billion.