Russian firm has sweet tooth for Polish confectionery market

Russian confectionery giant Uniconf (United Confectioners) is looking to hire a country manager to set up a strategy for their business in Poland. The Moscow-based company has $1.7 billion in sales, employs 19,300 workers and runs 19 factories. According to Candy Industry portal, Uniconf is 16th in the world among sweets producers. Its presence outside of Russia is very limited, though. Maciej Herman, director of sales and marketing at Lotte Wedel said, "In the current political situation, consumers will be reluctant." Wawel president Dariusz Orłowski said, "Uniconf has the chance to gain a bit of the market if it surprises consumers with higher quality or a unique product line." Both quotes are from a Puls Biznesu article.