Sales slump hits Polish hypermarkets

In terms of food retail, hypermarkets in Poland noted a drop of 5.7 percent in sales in 2013, according to recently released data published by Nielsen, a consumer consultancy. The figure marks a drop of 0.7 percentage points on 2012 numbers, with the overall market share dropping to 11.9 percent (Dec. 2012 – Nov. 2013). Hypermarkets are banking on sales of own-brand items, with such products accounting for 6.4 percent of the FMCG basket, the Nielsen report states. Additionally, “The number of products bought on promotion is also on the rise, with such purchases accounting for one third of sales in some categories,” Tomasz Krysiak from Nielsen wrote. At the end of 2013, some 320 hypermarkets with over 2,500 sqm floor space were operational in Poland.