Samsung shoots for 20% share of mobile phone market

"We will sell one million more mobile phones than last year," said Wojciech Wasilewski, mobile phones sales and marketing director for Samsung. "We adjusted our offer to the local needs and expectations of mobile operators, we strengthened marketing and distribution and our competitors helped us by ignoring us." Currently the company is third on the market following Nokia and Sony Ericsson, however, it is slowly catching up. Samsung wants to control 18-20% of the Polish market by the end of the year and, for the time being, is not revealing plans for 2007. "Most of all we want to stabilize our position. We will grow organically and not by leaps. The new offer might help us take control over another piece of the market, but market absorption should be growing as well," said Wasilewski. (Puls Biznesu, pp. 1, 6) M.M.