Samsung wants to get more Poles connected by selling phones in computer stores

The company intends to sell 500,000 mobile phones by the end of 2005, which would ensure average market standing. "In the world picture the major recipients of our mobiles are operators, as well as independent distributors. In Poland the situation is different, but it will change over the next few years," said Daniel Opolski, sales manager in the Polish branch of Samsung. The Korean producer hopes that its standing will be strengthened mainly thanks to larger sales in retail chains, which will purchase 100,000 units in 2005 and over 250,000 next year. "In Poland there is a growing trend to sell mobiles without subsidies. In this segment we are in the lead and because of this we will boost market share," said Opolski. The enterprise is negotiating terms of cooperation with major electronics retail chains and it is assessing the possibility of using computer showrooms that sell other Samsung products to market mobiles. Currently it controls 10% of the market, but wants to increase this share to 15%. (Puls Biznesu, p. 11) M.M.