Scent of sweet success for Mieszko after product and sales re-think

Mieszko, a Racibórz-based confectionery producer, is gradually improving its profitability. Although the company has incurred a loss of zł.300,000 after the first six months of the year, if its results continue to improve at the current rate Mieszko will post a positive net result by the end of the year. "The improvement is clear. At the same time last year we had a net loss of over zł.8 million," stated Mieszko's president Marek Moczulski. The improvement of profitability goes hand in hand with the growth of the sales. In Q2 2004 the revenues from sales exceeded zł.40 million and in the first half of the year the sales grew by 14%. Moczulski explained that the company has recorded a growth in sales in all distribution channels. He also added that Mieszko has introduced new working standards for sales reps, reduced its product portfolio and is planning new advertising campaigns. (Puls Biznesu, p.9) E.B.