Seniors changing retail, retailers not adapting
16:17
Poland’s aging society will reshape retail: by 2030, every fifth customer will be over 65, and by 2050 nearly one-third. Yet many retailers still rely on outdated stereotypes. Research shows seniors are not solely price-driven – quality matters more to 80% of them, and eco-certifications influence their purchases…
This article is for subscribers
Warsaw Business Journal subscribers get the full archive (12,248 articles going back to 1995) and the print edition.
SubscribeOr try Poland A.M. free for 7 days, the daily briefing, or see all plans and prices.
