Shopping centers becoming more and more Insta-worthy

Research carried out by the International Council of Shopping Centers (ICSC) shows that over the three months analyzed, as many as 95 percent representatives of Gen Z – people born after 2000 – visited the shopping center. For comparison, at the same time in the millennium population – born in the 1980s and 1990s, it was 75 percent. Interestingly, in the older generation (Gen X), it was only 58 percent.

“There is a paradox on the market. The consumer generation that was supposed to be the…