Shopping Centers Capture Over 60% of Polish Consumer Spending in Most Product Categories

According to a report by GfK, under the patronage of the Polish Council of Shopping Centers (PRCH), Poles spend more than 60% of their shopping budget in shopping centers. The study, "The Scale of Omnichannel Behavior in Shopping Facilities," shows that stores in shopping centers have a high conversion rate, with more than 50% of visits resulting in a purchase in most product categories.

Marcin Klammer, managing director of PRCH, stated that this data underscores the strength and effectiveness…