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Shopping mall feels like home

The new center, Park Handlowy Targówek, will be constructed in close vicinity of the existing Ikea furniture store in Targówek. The whole investment, worth zł.300 million, will be finished by 2008.

The area of 45 hectares will accommodate stores, service centers, restaurants, sport and recreation facilities, and a car village. Some 30 percent of the ground is meant for green and recreational use. Ultimately, the whole center will take more than 100,000 sqm and the parking area will house 5,500 cars. To facilitate transport between Park Handlowy and the city traffic system, IICP will build a flyover above the busy Trasa Toruńska. Broadway Malyan Polska Architects and Designers is responsible for both the architectural project and the interior design.

IKEA will cooperate mostly with Polish companies on the project, and companies such as Piotr i Paweł, Wolsztyńskie Fabryki Mebli, Nu Line, and Eurofirany will have their place in Targówek. The project should create about 1,100 new jobs.

One of the more interesting elements of Park Handlowy Targówek is Domoteka, a center for household accessories. The first of its kind in Poland, it will offer everything one needs to arrange a house. The two-storey building will house 100 shops on 24,000 sqm. "This is the first object of this type in Poland," says Krystyna Włodarska, project manger of the Targówek Furnishing Center.

Domoteka was designed by a London architect, Richard Brett, who was inspired by a Swedish village. "The space is very modern but warm at the same time. It has to evoke the atmosphere of a real home," says Włodarska. Domoteka will take zl.50 million of the whole Targówek investment with construction scheduled for completion in March 2006.

"Poland is at the top when it comes to our source of products," says Jan Musiolik, general manager of IKEA Group Poland. Poland is IKEA's second-largest supplier, after China. In 2004, the value of exports from Poland to the whole IKEA network was zł.3 billion. "Some 13 million people visit our shops every year in Poland. We have 365 million clients all over the world," boasts Musiolik.

By the end of 2004, IKEA had invested $800 (zł.2,500) million in Poland, which makes the company one of Poland's major foreign investors. n

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