Shopping Malls Aren't Dead: Omnichannel Reigns Supreme
10:02
A new study by GfK and PRCH reveals shopping centers are thriving in the age of online shopping. The report finds that 61 percent of shoppers use shopping centers in their online shopping journeys. This includes "reverse ROPO" (checking in-store before buying online), click-and-collect (picking up online orders), and even in-store returns of online purchases.
This article is for subscribers
Warsaw Business Journal subscribers get the full archive (12,248 articles going back to 1995) and the print edition.
SubscribeOr try Poland A.M. free for 7 days, the daily briefing, or see all plans and prices.
