Slovak confectioner eyes up the Polish market

IDC Holding, a dynamic leading Slovak confectionery producer which has been present on the Polish market for four years, plans to increase its engagement and fight to gain a larger market share. It has a good base from which to start for while its sales are now around the zł.20 million mark, these have been rising year on year. "We are analyzing several different alternatives for our expansion. Construction of a new confectionary plant is rather unrealistic. A better alternative seems to expand through acquisitions, as there are several companies in Poland which are worth our attention," announced Vladimir Cajka, the finance and marketing director for IDC Polonia. No names of potential candidates were revealed. The domestic confectionery market is worth around zł.7 billion annually and comprises of around 100 competitors. According to analysts, the segment will be a subject to further consolidation as smaller producers will not manage to battle large-scale producers. (Puls Biznesu, p. 6) A.K.