Sony creates local subsidiary for electronic gaming

One of the first products to be launched by the subsidiary will be a special version of its popular portable PSP console equipped with GPS and local maps. "The domestic market of electronic entertainment is large enough to conduct activities similar to those carried out in Germany, France and Italy," said Agnieszka Pilichowska, head of PR and marketing at Sony Poland. Details on the new venture are scant so far, but it is known that local subsidiaries of Sony Computer Entertainment handle developing, marketing, distribution and management of licenses for software and entertainment appliances. In fall 2006 a similar subsidiary was established by Microsoft in a bid to gain ground in the global war between electronic entertainment appliance manufacturers. (Rzeczpospolita, pp. B1, B4) M.M.