Sony planning to air new TV theme channel AXN later this month

The television division of Japanese concern Sony, has announced plans to run a theme channel AXN, a program, which has already gained popularity in Asia, Latin America, Spain and Portugal. Tom Davidson, AXN General Director for Eastern and Central Europe, says that the new channel comprises four main themes, action series, action movies, extreme sports and travel and ad venture programs. The channel will begin transmission on October 17, s imultaneously in Poland, the Czech Republic, Rumania, Bulgaria, Hungary and Slovakia. Each of these countries will have its own language version 24 hours a day. The channel does not plan to offer advertising in Poland, as it first has to attract a wide audience, which could take up to two years. HBO Polska will handle the channels promotion and distribution, a company in which Sony holds a significant stake. (Gazeta Wyborcza, p. 23) A.K.