Stroer plans to invest heavily in its billboard network

Stroer, an outdoor advertiser, intends to spend zł. 40 million on the development of its billboard network, according to an announcement made by the company's president Janusz Malinowski. "In June, we have expanded our offer of Super 18 luxurious billboards with a new Super 12 version, which thanks to its smaller size can be installed in narrow streets in city centers," said Malinowski. The larger Super 18 billboards, sized 6 x 3 meters, currently number 1,200, and whereas the Super 12 now number 150, within five years this figure is expected to reach around 5,000. Malinowski stated, "In the next few years we will spend zl. 14 - 16 million annually on investments aimed at developing our billboard network." He added that the company had yet to record a net profit and would probably close this year in the red; however, it should, he predicted, record a net profit in 2004. (Parkiet, p. 6) K.Z