Study Reveals Generation Z's Preference for Physical Contact Shopping

According to a study by MG2 cited by Checkpoint Systems, 75% of Generation Z shoppers prefer making purchases in stationary stores with physical contact with products. They value the freedom to explore, touch, and try on items. Store design aligned with their values is crucial, with 42% emphasizing the importance of inspiring displays. Additionally, 36% prioritize an easy-to-navigate layout.