Study: three quarters of Poles shop online at least once a month
14:23
Three-quarters of Poles shop online at least once a month, with typical monthly expenditures not exceeding PLN 2,000, according to a study by SAMOSEO. The most popular online purchases include electronics, cosmetics, and books. Among Polish internet shoppers, 75.8% make purchases online several times a month, with the highest frequency among those aged 30-39, where 40.3% shop online multiple times a week. Approximately 13% shop online once a month, while 3.8% do so almost never.
The study also reveals varied monthly spending habits, with significant numbers spending between PLN 1,000 to PLN 1,999 monthly in online stores.
