4:08 23 January 2026
Superauto surges online
Superauto.pl, Poland’s biggest online new-car retailer, logged a record 2025. The WP Holding–backed platform (51% stake) sold 7,300 cars, up 33% year on year, far outpacing the 8.3% rise in nationwide registrations and 13.5% growth in leasing. Sales value across Superauto.pl and affiliated sites topped PLN 1 billion, with leasing accounting for 80% of transactions, and loans and long-term rentals 11% and 9%. Key partners include PKO Leasing, Santander group firms, BNP Paribas, Vehis, VeloBank and Inbank.
The company piloted AI software analyzing call transcripts to support sales teams, lifting contract closures by 18% and generating time savings equal to about 12% of staff. Further AI rollouts are slated for 2026.
Superauto expanded its media ecosystem, adding Autocentrum, Motopass and Motohigh, and launching chinskiesamochody.pl amid rising Chinese brands. Its seven platforms draw roughly 3 million monthly users, with 80% of leads generated internally. The goal is to reach 10,000 car sales annually within two years.
