Survey: 37% of Poles shop by smartphone; 81% - by laptop

As many as 41 percent of Polish internet users have shopped by phone at least once, which means 4 percent growth from the previous year, a recent survey "E-commerce in Poland in 2016" by Gemius showed. However, the majority of Poles still prefer laptops and computers - nearly 81 percent of consumers conduct shopping using a laptop, 57 percent via computer, 37 percent via smartphone, 24 percent via tablet, and only 3 percent via e-book readers. More than a half of e-shoppers (58 percent) complain about inconvenient application forms while purchasing by phone, while 52 percent are dissatisfied with mobile friendly websites. The main advantages of shopping online for Poles are: convenience, saving time and money and a wider selection of products compared to traditional stores, as well as delivery that is quick and offers value for money.