Survey: 81% of Poles shop by laptop; 37% - by smartphone

As many as 41 percent of Polish internet users have shopped by phone at least once, which means 4 percent growth from the previous year, a recent survey "E-commerce in Poland in 2016" by Gemius showed. However, the majority of Poles still prefer laptops and computers - nearly 81 percent of consumers conduct shopping via laptop, 57 percent - via computer, 37 percent - via smartphone, 24 percent - via tablet, and only 3 percent - via e-book. More than a half of e-shoppers (58 percent) complain about inconvenient applications forms while purchasing by phone, while 52 percent dissatisfied with mobile friendly websites. The main advantages of shopping online for Poles are convenience, saving time and money and a wider selection of products compared to traditional stores, as well as delivery that is quick and offers value for money.