SVOD dethroning traditional television in 30 countries
23:24
Video-on-demand (SVOD) subscription services rank first among providers of broadly understood television services and, as the latest Capgemini report indicates, will overtake pay TV in over 30 countries by the end of the year. In the United States and parts of Europe, Over-the-Top (OTT) streaming services have the largest share of video use for all age groups under 50, and the outbreak of the pandemic only exacerbated this trend.
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