Swatch makes timely entry
The Swiss group has 18 brands of watches in its portfolio, eight of which will be represented on the Polish market by Swatch Group Polska.
Last year, Swatch's turnover was around zł.12.8 billion and its share of the global watch market was 25 percent.
Stanley Bark, the president of Swatch Group Polska, said: "We have been waiting for the right moment to enter the Polish market. Poland's accession to the EU was definitely an important factor, bringing political and economical stability."
Speaking of the incentives to establish an affiliate in Poland, Bark stated: "We know from our experience that the closer we are to the market the more successful we are on it."
With regards to plans for 2005, Bark commented that Swatch Group Polska will try to meet the budget set by its mother company, as well as expand on the market in which it already "holds a significant share."
Last year, Swatch's turnover was around zł.12.8 billion and its share of the global watch market was 25 percent.
Stanley Bark, the president of Swatch Group Polska, said: "We have been waiting for the right moment to enter the Polish market. Poland's accession to the EU was definitely an important factor, bringing political and economical stability."
Speaking of the incentives to establish an affiliate in Poland, Bark stated: "We know from our experience that the closer we are to the market the more successful we are on it."
With regards to plans for 2005, Bark commented that Swatch Group Polska will try to meet the budget set by its mother company, as well as expand on the market in which it already "holds a significant share."
