Sweets for my sweet

Confectionery producer and owner of the popular Zozole brand, Mieszko, has ended the first quarter of 2007 with profits four times higher than in Q1 last year, at zł.538,000. Revenues from sales grew to zł.52.43 million, 21 percent higher than last year. Despite the high costs of a TV advertising campaign, the company's EBIT for Q1 stood at zł.1 million.

"During the first three months we achieved highly dynamic sales in comparison to the same period last year," said Marek Moczulski, the president of Mieszko's board.

The company expects a growth in profits owing to new products in its portfolio. These are mainly marketed under the Zozole brand, which has recently been revamped and now targets teenagers. In February Mieszko began cooperation with Bacha, a producer and distributor of dairy products. Under the agreement Bacha will produce Zozole branded yogurt for children. Mieszko also intends to take the Zozole brand into new sectors, not connected with the food industry.