Targeting Germany
Founded two years ago by Warsaw's largest hotels, the WDA has already realized two big projects. Last year the WDA funded two advertising campaigns-one on CNN and the second on BBC World-that broadcast 30 second-long commercials three times a day for two months.
"We aim to improve Warsaw's and Poland's image abroad," said WDA's PR committee spokesman, Ewa Don-Siemion.
"This year we also want to expand our actions promoting Warsaw on local markets. In Germany we will launch a countrywide billboard campaign."
Don-Siemion added that one of the group's main objectives was focusing the authorities' attention on the importance of tourism to the local economy, as well as promoting government investment to support tourism. This year the WDA will continue advertising Warsaw to the world with spots on both the BBC and CNN.
"Our goal is to convince the businessmen who come to Warsaw on Thursday and plan to leave on Friday, to spend the weekend here," explained Don-Siemion. M.P.
"We aim to improve Warsaw's and Poland's image abroad," said WDA's PR committee spokesman, Ewa Don-Siemion.
"This year we also want to expand our actions promoting Warsaw on local markets. In Germany we will launch a countrywide billboard campaign."
Don-Siemion added that one of the group's main objectives was focusing the authorities' attention on the importance of tourism to the local economy, as well as promoting government investment to support tourism. This year the WDA will continue advertising Warsaw to the world with spots on both the BBC and CNN.
"Our goal is to convince the businessmen who come to Warsaw on Thursday and plan to leave on Friday, to spend the weekend here," explained Don-Siemion. M.P.
