Techmex becomes Dell's distributor

Techmex, one of the biggest Polish IT firms, will be the sole distributor of the products of Dell, one of the biggest computer producers in the world. Dell's new strategy comes as a surprise. So far, the company was concentrating mainly on direct selling, but now, due to Techmex, they want to make their offer more flexible and to fill the gap left in the market by bankrupt JTT. Techmex is expecting to see a considerable increase in its revenues, particularly from sales of notebooks and servers. The deal will make Dell one of Techmex's top five contractors. (Puls Biznesu, p.10) A.F.