Television advertising up by 6.3% - Starlink

The value of the television advertising market in Q1-3 2014 grew by 6.3 percent year-on-year, according to a report by Starlink quoted by the Polish Press Agency. The market’s total value stands at PLN 2.66 billion. Starlink said that in July-September television advertising revenue grew by 9.5 percent or PLN 65.7 million. In January-September it grew by 6.3 percent or PLN 157 million. “The revival was most influenced by higher spending in the pharmaceuticals and the retail sectors,” the report said. It also named telecommunications and financial sector firms as higher advertising spenders.