3:17 10 July 2025
Temu outpaces Allegro
Temu has overtaken Allegro in user numbers and online reach, becoming Poland’s most visited e-commerce platform. In June, Temu logged 19.54 million real users across all devices, slightly down from 19.7 million in May, according to Mediapanel. Allegro, once dominant, followed with 17.73 million users—down from 18.02 million.
Temu also led in market reach, attracting 65.69% of Polish internet users in the online shopping category, compared to Allegro’s 59.58%. However, Allegro remained ahead in average time spent (ATS), with users clocking in at 1 hour, 39 minutes, and 24 seconds in June—though down from May’s 1 hour, 48 minutes, and 55 seconds.
Chinese platforms continue to surge: Aliexpress recorded 9.66 million users and a 32.47% reach in May, while Shein attracted 7.77 million users and 26.12% reach, rounding out the top ten most-visited e-commerce sites in Poland.
