The added value of the internet

After the first three quarters of 2005 the value of the advertising market increased by 12.9 percent when compared with the same period in 2004, the media house Starlink has revealed. The growth was most impressive in Q3, because of the intensive presidential and parliamentary electoral campaigns. TV stations and outdoor advertisers were the biggest beneficiaries of the political parties' battle for votes.

Irrespective of the political campaigns, the internet has been the fastest-growing advertising medium. After three quarters of 2005 its value increased by an impressive 72.5 percent. Sectors that opted for internet advertising most often include telecommunication companies as well as financial and marketing services providers that together spent almost zł.19 million on internet promotions. As a group they accounted for some 46 percent of internet-advertising growth. Political parties invested some zł.2 million in their electoral campaigns on the web.