The average shopping basket in 9 out of 11 retail chains was more expensive in July than in June and a year ago

The price of the minimum shopping cart increased by almost 6 percent in July on an annual basis. It was another consecutive month with an increase in this value. In turn, the maximum shopping basket was cheaper in July by almost 8 percent.

"Hence the conclusion that the increases are likely to affect mainly consumers who buy basic goods. Inflation and rising labor costs will hit the less wealthy the most," Patryk Górczyński, managing director of ASM Sales Force Agency, said.

Preliminary data of the Central Statistical Office show that in July inflation in Poland amounted to 5 percent against 4.4 percent in June and this is the highest level in over 10 years. The food and non-alcoholic drinks became more expensive by more than 3 percent. This can be seen in the everyday shopping of Poles. According to ASM Sales Force Agency, the average price of the basket in July was at the level of PLN 229.98. This is an increase of PLN 5.05 (2.25 percent) compared to June.

"Our research confirms that chains compete for customers with prices, but not only with regular prices, but also with promotions. Poland is a society very receptive to the effect of promotion, and retail chains conduct a very efficient promotional policy. For example, discounters reign in the area of ​​promotion and very strong marketing. By creating various attractive price brochures, encouraging customers to visit the store, and at the same time, promotional goods do not have to be cheaper. Low promotional prices apply to high rotation products, while good margins are obtained on other products so that the value of the basket is averaged," the expert explained.

(Newseria)